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Deciones Making Unit 3 Creativity in


CREATIVITY IN MANAGEMENT

By Jeremiah Osío:
"Creativity in the world of management, is an ability that increases its value every day in the business world. This allows the professional highlighted and included within the organization.
Be original and creative solutions to manage proposals, differing from the others, opening doors to the ways of the professional successes of the postmodern era. "
According to Dr. Horna summarizes the Creative Managers are people who:
- Know Be cornerstone of development concerned primarily with the values \u200b\u200band the ability to be autonomous, assertive and sure of himself.
- Do you know, ability to confront and solve problems and / or create. This is a make efficient, intelligent, but while ethics.
- know know, ability to undertake by itself, using the above skills, information and environmental resources.
- Living You know, the ability to be complementary and cooperative with others and respectful of differences.
- Learn To undertake, ability to implement an idea, doing business in the broadest sense of the concept.


THE NEED FOR CREATIVE

George Ferry, is one of the classics of the Administration, over 30 years ago said that "the vitality of a company derives from the ability their managers to create and implement ideas, "adding that" a good manager should be able to think creatively, must constantly seek new combinations, better targets and improved methods, must be vigilant in knowing what is happening, to recognize their problems and find solutions to them must be willing to destroy the old fashioned and effective, to replace it with new and better "
Creativity is in fact part of normal activity, Crosby said in his book Dynamic Management, and Ernest Dichter says

"The modern management can not survive without the ability to create something new every day, even if it is limited to recombining elements result in a different "


CREATIVITY DECISIONS

The rational decision maker should be creative, ie must have the ability to mix ideas in a unique or unusual to groups of ideas. Its usefulness is perhaps more important, to help identify possible alternatives to solve a problem.
Many decisions in organizations are taken as a group particularly important to have a lasting impact on the activities and personnel of the organization.
is rare organization that does not use occasionally committees, task forces, review plans, study teams and similar groups as a means of making decisions, at least in Ecuador are not used. The
groups also generate more alternatives. Because the groups have greater quantity and diversity of information, more choices can identify an individual separately.
This is most evident when group members represent different specialties. In addition, the group decision increases the acceptance of a solution.
The process of group decision making is consistent with democratic ideals, hence the decisions taken in groups to perceive and be more reliable than decisions made by one person.

PSYCHOLOGY IN DECISIONS

There are 3 key psychological factors influence and impact the decision making process these are:
descriptive theories, reflects attempts to describe the cognitive, behavioral and effective conduct of individuals to make decisions. Explanatory theories
: This is the most ambitious is one that seeks to explain these processes and, therefore, provide a basis for predicting, and at least potentially control and manipulate.
prescriptive models: This is right in the heart of the theory, prescriptive models provide what we call fundamental ideas which go into effect to improve decision-making made by individuals.
Psychological Theories vary as referred to and attribute the rationality of the processes in which the individual involved


QUALITATIVE TECHNIQUES FOR MAKING

DECIONES Undoubtedly there are certain qualities that make decision-makers are good or bad. The qualities that are most important when analyzing the decision maker are
Experience: It is logical to assume that the ability of a command to make decisions grows with experience. When selecting a candidate for any position of
organization, the experience is a chapter of great importance in the decision. Successes or past mistakes are the basis for future action, it is assumed that previous mistakes are minor potential future errors. Experience has a key role in making decisions, whether for new or poorly structured situations.
Good Judgement and intuition, trial is the term used to refer to the ability to evaluate information wisely. It consists of common sense, maturity, reasoning ability and experience of the decision maker, besides that it improves with age and experience. Decision making based on intuition is characterized by the use of inner cores. Usually, the policyholder decisions by intuition or good sense is an activist, does not retain a fixed pattern of decisions, moves very fast, incisive questions and find situations
unique solutions to difficult problems.
Facts: A decision must be based on appropriate facts, is broadly accepted. When using facts, the decision has its roots, so to speak in
data objectives, this implies that the premises on which the decision is based are solid and intensely applicable to the particular situation. When we proceed to apply the facts in their proper perspective, applying appropriate steps and extracting the essential information introduces subjectivity of the decision maker and requires skill, training and skill, quite apart from the simple meeting of all the facts available, usually requires imagination, experience and beliefs to interpret the facts in their own perspective and use them with benefits.
Creativity: The creativity
means the decision maker's ability to combine or associate ideas in a unique way for a new and useful result. The creative decision maker is able to grasp and understand the problem more broadly, even to see the consequences that others miss, however, the greater the value of creativity is the development of alternatives.

TECHNICAL DECISION TREE

The tree is an excellent aid to the choice between several courses of action. Provide a highly effective structure within which to estimate what are the options and investigate the possible consequences of selecting each one of them. They also help build a balanced picture of risks and rewards associated with each possible course of action.

In summary, decision trees provide an effective method for decision making because:
- clearly raise the issue for all options are analyzed.
- Allow to fully analyze the potential consequences of making a decision.
- Provide a framework to quantify the cost of an outcome and the probability of occurrence.
- We help you make the best decisions on the basis of existing information and best guesses.

CONTRIBUTIONS

An Article published in
http://www.navactiva.com/ , is about:
Creativity in Modern Management
Creativity is allowing for better analysis for decision making, the search for alternatives and opportunities, providing more capacity to solve problems, and generally facilitates the meeting of new ideas. Who is really creative? How can you enhance this quality?
Corporate governance is an ongoing process of problem solving, decision making, strategy development, process improvement, etc.. Every organization is constantly subject to a number of pressures that force you to react and respond to new developments in markets as dynamic as today. Hence the company is unable to change, modify itself to adapt to new circumstances present and future risks stagnate or disappear. To avoid this and instead, grow, it requires the ability to create something different and original, that is creativity, not only to solve problems or issues that negatively affect the company, but to investigate new management approaches that enable searching, seizing opportunities to build or

survive and thrive as an example the Decision Making Group, which publishes
http://www.sappiens.com/ :
Title: D. The group decision making
Date Published: 12/09/2001

Suppose Fred is the owner of two electronics stores in a city of more than 500,000. For about 6 months has seen sales volume has stagnated and even during the last 3 months has started to decrease. So he has some choices to correct this negative trend. Alfredo, after analyzing and meditating on the situation decides to launch a promotional campaign of the following items: washing machines and dryers, two products that have been adversely affected during this period.
This first option would exemplify an individual decision in which the sole responsibility of the whole process itself is Alfredo. Such decisions have the advantage that in many cases are fast, which is much needed in the current market rate where time is a value precious and in many cases, what determines the success or failure of a decision.
Another possibility would be to consult a group of people about the situation and ways to modify it. For example, and continuing with our case, Alfredo could seek advice from your tax advisor, their employees and even their family and friends about what can be done to change the situation. That is, to give you ideas on what or what might be solutions to get sales back up and achieve the objectives.

get this kind of decision to provide much information, knowledge about the reality that concerns us and to have greater number of views may arise that are more successful ideas or complementary to that Alfredo had happened. As to the advantage of time it would be partially reduced, but otherwise would remain similar for the time that Fred would need to collect this information would be reduced.
A third possibility would be to bring all people in a position to provide relevant information and at the same time were involved with Alfredo and his company (the accountant, secretary, administrative, commercial ...). Alfredo poses the problem as it is and invites them to find a joint solution which is then applied. If the information to be collected is very large and diverse group such greatly expedite the task. In contrast, if there are communication problems or people tend to conformity in their views this type of decision making will provide lower results than the previous. CONCLUSION



who want to thrive, you should try to anticipate the future, predicting what might happen, and this can only be achieved if we are aware of it, if we have sufficient interest and if we exercise our imagination to be more creative.
can say that the creative process is a preliminary step in solving problems within organizations. In a company or organization must continually make decisions that affect different levels as economic, market positioning, employee satisfaction and have different types of impact that will mark a radical change in the future of the organization or decisions will will be shaping the existing lines.
For the optimal solution of the entropies found in the various fields of human knowledge, even in our daily life is more than necessary to choose a mechanism or model that invites us to choose the best solution (decision making) having parameters creativity necessary and proper use of reason.

decision making in modern organizations are conducted in groups working committees are identified in the time that they become part of the well structured or standard. Of course when decisions are made in groups they manage to gather further information, accessing more sources reported that a single individual, regardless of education and experience of this. Therefore groups can offer major contributions in both the quantity and diversity for decision-making. Group decisions are not perfect at all, but certainly are less dangerous and therefore they have a lower error rate.

The decision tree approach makes it possible to observe at least the main alternatives and that later decisions depend on events in the future. Managers can also understand the real likelihood of a decision leading to the desired results.

We can ensure that the decision trees and similar techniques relocate broad criteria decision with a focus on the important elements of a decision, bring out assumptions that are often hidden and show the reasoning process by which decisions are made under uncertainty.

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